ニッキー・リードのインスタグラム(nikkireed) - 1月10日 03時01分

TODAY IS THE DAY! I am THRILLED to share with all of you one of the most exciting collaborations I’ve been a part of.
Over a year ago, @Dell approached me with the idea of making something beautiful from what is
traditionally considered waste. Their environmental partners had developed a process for extracting gold from old computer motherboards in the U.S. that was 99% more environmentally friendly than mining gold from the earth.
At the same time, I was working to launch @bayouwithlove out of a desire to create and support sustainable items that matched my lifestyle. Match made in heaven!
Today we’re revealing The Circular Collection by @BayouwithLove and @Dell, a new 14-18 carat gold jewelry collection made in the US and sourced from gold recovered from Dell’s recycling programs.
This is so exciting because we’re bringing together technology and sustainable fashion and bringing people closer to an issue that plagues all of us who use technology in our everyday lives.
Demand for tech gadgets continues to climb YET only 12.5 percent of electronics are recycled. Valuable resources that can be recycled and upcycled are going to waste. Americans are throwing out phones containing over $60 MILLION in gold and/or silver EVERY YEAR!!! That’s crazy!!!!
Our new collection is available at Bayouwithlove.com and to support responsible recycling and learn about Dell’s process for extracting gold and putting it back into their own products, visit dell.com/gold.
#DellxBayouWithLove #CES2018 #Legacyofgood

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