Kat Von Dのインスタグラム(thekatvond) - 12月21日 12時59分

Finished up some lettering for packaging for this upcoming @katvondbeauty “Crushes” idea I had.
Instead of just pumping out products for the sake of making sales during seasons every year, I thought it would be better to release these special, one-off products that don’t necessarily belong to a particular collection, and are just great products that stand alone on their own.
My plan is to release these “Crushes” randomly throughout the year, once a formulation meets my [extremely high] standards, and just let you guys enjoy these special pieces as they come - without the pressure of an industry dictating when I should launch products.
In my opinion, I don’t believe we should feed into this consuming culture, where we just buy, buy, and buy stuff for the sake of having the “latest” product.
I just want to make high quality, #crueltyfree + #vegan products that are missing in the beauty word - even if it means missing out on competing sales. Sometimes, less IS more. ? #KvDcrushes #katvondbeauty #comingsoon

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