ニューヨーク・タイムズのインスタグラム(nytimes) - 7月5日 06時08分

Someone once said: If it isn’t broke, don’t fix it. That person does not work for @OREO. #Oreo makes a lot of cookies — 40 billion of them in 18 countries each year — enough to make it the world’s best-selling #cookie. Most of them are the familiar sandwich that’s over 100 years old: white cream nestled between 2 chocolate wafers. But outside that classic @OREO? Oh, there is much messing about. This year, the company released limited-edition flavors like Jelly Donut, Mississippi Mud Pie and Firework. They joined a packed shelf that’s recently included flavors like Cookie Dough, Birthday Cake, Mint, S’Mores and Red Velvet, which proved so popular as a limited edition that the company upgraded it to everyday flavor status. But not everyone is thrilled with the evolution of @OREO. One flavor, Watermelon, was widely seen as a flop when it was released in 2013. And in a 2016 post on @ringer, after @OREO came out with a @swedishfish flavor, Justin Charity (@sweetbrothernumpsa) argued that the company had gone too far. “We lost the platonic ideal of what an Oreo cookie is,” he said in a recent interview. “What is an Oreo anymore? I don’t even know.” Visit the link in our profile to read more about Oreo’s experiments with limited-edition flavors, like those photographed here by @cenicola0, and to read an @nytfood critic’s review of some of this year’s selections.

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