You’ve probably heard the old joke that chocolate milk comes from brown cows.⠀ ⠀ In the minds of some people, that idea is all too real.⠀ ⠀ Just to avoid any confusion right off the bat ― chocolate milk is just regular milk that has been mixed with chocolate syrup or cocoa powder.⠀ ⠀ But a survey conducted by the Innovation Center for U.S. Dairy found that 7 percent of American adults believe that chocolate milk comes from brown cows, spokeswoman Lisa McComb confirmed to HuffPost.⠀ ⠀ Food and Wine covered the survey on June 1, but the statistic went viral on Thursday after the Washington Post published its report on the findings.⠀ ⠀ One problem ― it’s tough to gauge the survey’s reliability. It’s possible, for instance, that some people were simply trying to be funny while answering the question.⠀ ⠀ McComb told HuffPost the survey was conducted by market researching group Edelman Intelligence and polled 1,000 people.⠀ ⠀ “Responses came from all 50 states, and the regional response breakdown was fairly even, with a slight uptick (approx. 10% higher) in the South,” McComb said in an email.⠀ ⠀ The center, though, was unable to provide a full copy of the survey. And when asked about the survey’s methodology, McComb only said it was “conducted online.”⠀ ⠀ That said, any adults thinking chocolate milk comes from brown cows is too many. The Post notes that the finding fits a general pattern of Americans being a bit fuzzy on where their food comes from. For instance, a Department of Agriculture study from the 1990’s found that almost 1 in 5 adults didn’t know hamburgers were beef.⠀ ⠀ In any case, we hope coverage of this survey helps clear things up for some people. And we’re still left with one burning question ― where do these people think strawberry milk comes from?⠀ ⠀ Hilary Hanson (@godzilary19) for HuffPost // ? @gettyimages

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Huffington Postのインスタグラム(huffpost) - 6月16日 07時00分


You’ve probably heard the old joke that chocolate milk comes from brown cows.⠀

In the minds of some people, that idea is all too real.⠀

Just to avoid any confusion right off the bat ― chocolate milk is just regular milk that has been mixed with chocolate syrup or cocoa powder.⠀

But a survey conducted by the Innovation Center for U.S. Dairy found that 7 percent of American adults believe that chocolate milk comes from brown cows, spokeswoman Lisa McComb confirmed to HuffPost.⠀

Food and Wine covered the survey on June 1, but the statistic went viral on Thursday after the Washington Post published its report on the findings.⠀

One problem ― it’s tough to gauge the survey’s reliability. It’s possible, for instance, that some people were simply trying to be funny while answering the question.⠀

McComb told HuffPost the survey was conducted by market researching group Edelman Intelligence and polled 1,000 people.⠀

“Responses came from all 50 states, and the regional response breakdown was fairly even, with a slight uptick (approx. 10% higher) in the South,” McComb said in an email.⠀

The center, though, was unable to provide a full copy of the survey. And when asked about the survey’s methodology, McComb only said it was “conducted online.”⠀

That said, any adults thinking chocolate milk comes from brown cows is too many. The Post notes that the finding fits a general pattern of Americans being a bit fuzzy on where their food comes from. For instance, a Department of Agriculture study from the 1990’s found that almost 1 in 5 adults didn’t know hamburgers were beef.⠀

In any case, we hope coverage of this survey helps clear things up for some people. And we’re still left with one burning question ― where do these people think strawberry milk comes from?⠀

Hilary Hanson (@godzilary19) for HuffPost // ? @gettyimages


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