Teen Vogueのインスタグラム(teenvogue) - 5月31日 05時09分


Brands like #PublicSchool and #Fendi are proof athleisure is more than just fad. It's a veritable style the fashion world is embracing for good... and we have hip-hop to thank. Born in the Bronx in the ’70s, hip-hop culture was defined by block parties and break dancing, MCs and b-boys. Tracksuits and sneakers were the uniform of choice—the relaxed styles complemented the ways the culture expressed itself. As hip-hop grew in popularity, brands like Tommy Hilfiger and Reebok began incorporating streetwear elements into their designs and catering their campaigns to previously overlooked inner-city communities. Soon rappers became part of the musical elite, and the sporty silhouettes and bold accessories (think snapbacks and gold chains) that were synonymous with their style found their way into the mainstream. So next time you pair tearaway pants with a crisp button-down, remember: Hip-hop made you do it. ?: @chadmooreholla


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