ELLE UKのインスタグラム(elleuk) - 11月9日 05時17分

#LottesLexicon – Batten down the hatches and stock up on tinned goods because the apocalypse is coming and it ain’t going to be pretty. But before you call Will Smith (and tell him to bring Willow this time), we’re not talking asteroids, super volcanoes or alien invasions. The end that’s so ‘nigh’ right now is heading straight for the fashion world via anyone under the age of 40 who is interested in popular culture. And #SorryNotSorry, but it’s entirely self-inflicted.
See, there’s only so long you can go on declaring things are ‘over’ before there’s nothing left. And that’s exactly where we currently find ourselves. One ELLE staffer perfectly summed up the point we’re at after an editorial meeting during which we’d slapped DNRs (Do Not Resuscitate orders) on celebrities, items of clothing and contemporary food stuffs: ‘Over,’ he said with a sigh, ‘is over.’
It shouldn’t come as a surprise. We’ve been ‘slaying’, ‘killing it’ and ‘literally dying’ on the battlefield of fashion for so long now that it’s no wonder all that’s left of 2016 is a barren wasteland in which only Mariah Carey and avocados – the cockroaches of millennial trends – have survived.
Journalists are forever calling ‘the end’ of things. In 2010, The Atlantic Magazine announced The End Of Men. We’ve been guilty of it at ELLE too, proclaiming the past year ‘the end of gender’, ‘the end of heels’, ‘the end of irony’ and ‘the end of trying to decided if we actually fancy Tom Hiddleston or whether he just looks good in a polo neck’. OK, that last one was a conversation I had with the features team the other day, but you get the point.
If we’ve pressed ‘Apple-Z’ on all that was once cool, does that mean we get to start again but with a blank canvas? Maybe that’s quite a tantalising proposition. What would happen if we stopped following trends entirely – gasp! – or if we stopped caring whether ‘unicorns’ were still a thing and we just did stuff without thinking twice about it being part of a wider cultural or fashion moment.
(✏️: @lottejeffs)

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