メルセデス・ベンツのインスタグラム(mercedesbenz) - 10月2日 04時04分

At "Mondial de l'Automobile 2016", Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes‑Benz Cars, presented the company's strategy for the mobility of the future: "connectivity, autonomous driving, sharing and electric drive systems – each of these four trends has the potential to turn our industry on its head.
Yet the real revolution lies in intelligently linking the four trends," said Zetsche at the Mercedes‑Benz press conference in Paris.
The company is restructuring itself accordingly.
The strategic orientation of Mercedes‑Benz Cars for the future will be brought together under CASE. CASE stands for the four pillars Connected, Autonomous, Shared & Service and Electric Drive. "To guarantee the logical fusion of all four future trends, we are bringing together the respective activities in a new, legally separate entity.
This focus is aimed at achieving greater speed and effectiveness of implementation." Zetsche unveiled the concept vehicle "Generation EQ" as the forerunner of the new era of mobility at Mercedes-Benz.
Based on an SUV, the close-to-production electric vehicle symbolises the new strategic direction.
At the same time, Zetsche also unveiled the new product brand under which Mercedes‑B enz will bundle all its electric mobility activities in future: "EQ".

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