MUJI USAのインスタグラム(mujiusa) - 6月4日 06時46分

We are honored that Fast Company chose MUJI USA President, Asako Shimazaki as one of the 100 Most Creative People in Business! Thank you very much @fastcompany !! Via @fastcompany:If it seems like the minimalist aesthetic of Japanese housewares brand Muji is everywhere these days, you have Asako Shimazaki (@asanpo7) to thank. As president of Muji U.S.A. (@MUJI USA), Shimazaki oversaw the launch of a two-story flagship on Fifth Avenue in Manhattan last year, as well as a sprawling new outpost in Palo Alto. The opening of a store in Paramus, New Jersey, this summer will bring the number of American locations to 12 (worldwide, there are more than 400). The timing couldn’t be better: Japanese writer Marie Kondo’s 2011 self-help tome, "The Life-Changing Magic of Tidying Up," is a mainstay on U.S. best-seller lists, and with meticulously organized shelves of unadulturated storage containers, kitchenware, and bathroom accessories, Muji offers everything a reformed pack rat needs to keep clutter at bay. Shimazaki is shaping the way the 35-year-old brand is presented to American consumers.

Fast Company: How are you customizing the Muji experience for Americans?

Asako Shimazaki: The Fifth Avenue store has some elements that are new to the U.S. market, including a plant shop, bookstore, essential-oil lab, an embroidery service, and other concepts that previously only existed in the Asian market. It’s important for new customers to experience these products in person.— Story by Diana Budds [Photo: @danielpshea

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