タンディ・ニュートンのインスタグラム(thandieandkay) - 1月29日 20時26分

"Barbie has courted controversy since her birth. Creator, Ruth Handler, based Barbie’s body on a German doll called Lilli, a prostitute gag gift handed out at bachelor parties. Her proportions were designed accordingly. When Handler introduced Barbie (named after her daughter Barbara) in 1959 at the New York Toy Fair, her male competitors laughed. Nobody, they insisted, would want to play with a doll with breasts. Still, Barbie’s sales took off, but by 1963 women were protesting the same body men had ridiculed. That year, a teen Barbie was sold with a diet book that recommended simply, “Don’t eat.” When a Barbie with pre-programmed phrases uttered, “Math class is tough,” a group called the Barbie Liberation Organization said the doll taught girls that it was more important to be pretty than smart.
Mattel has also long claimed that Barbie has no influence on girls’ body image, pointing to whisper-thin models and even mums as the source of the dissatisfaction that too many young girls feel about their bodies. A handful of studies, however, suggest that Barbie does have at least some influence on what girls see as the ideal body. The most compelling, a 2006 study published in the journal Developmental Psychology, found that girls exposed to Barbie at a young age expressed greater concern with being thin, compared with those exposed to other dolls.
But it was only when mums started voting with their dollars that Mattel had to reassess these criticisms.
Barbie sales plummeted 20% from 2012 to 2014. At her core, she’s just a body, not a character, a canvas upon which society can project its anxieties about body image. “Barbie has all this baggage,” says Jess Weiner, a branding expert and consultant who has worked with Dove, Disney and Mattel to create empowering messaging for girls. “Her status as an empowered woman has been lost.”
With all that in mind, Kim Culmone, head of design, posed a challenge for her team. If you could design Barbie today, how would you make her a reflection of the times? Out of that came changing Barbie’s face to have less makeup and look younger, giving her new skin tones to add diversity. Then of course changing the body." Time Magazine

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