@simplecareproducts #instagram #interview Read the full interview: http://bit.ly/SC-ITW ________________________________________ #IconosquareInterview #smm #instastat #socialmedia #simplecareproducts #vegan #nature #vegetable #marketing 2/3 ________________________________________ Key Statistics Engagement Rate: 1.11% Average Number of Likes: 90 Average Posts per Week: 5 Posts on Hashtag: 6,3K ________________________________________Q: How relevant is Instagram for a brand like yours? A: Instagram has been extremely relevant in giving us a unique and authentic voice. I am a former chef, and our skin care products are made with food, so photos are a great way for us to differentiate from other skin care brands. Many of our posts are tips in which we can use visuals to show texture, colors, or ingredients users may not be aware of. ________________________________________Q: What motivated your choice to join Iconosquare? A: Iconosquare was a highly-recommended platform, and I wanted a way to analyze our posts/followers so that I am confident about our strategy moving forward. It also has great tools like the ability to find influencers that have a similar audience. ________________________________________Q: How do you measure your brand influence on Instagram? A: Follower interaction with our photos and online sales are our two primary indicators for Instagram. Interaction is easy to measure in photo comments and tags, and we are able to track sales through website analytics. There seems to be a lot more spam on Instagram recently, so we do not measure follows/unfollows as a KPI as much as in the past.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/11/06 16:38:40