エディー・バウアーのインスタグラム(eddiebauer) - 9月25日 05時03分

#TBT: During WWII, American Army Air Corps pilots began buying the Bauer Parka, seen here, to stay warm during high altitude missions. Recognizing the need for light, warm outerwear, the Army commissioned Eddie Bauer to build the U.S. military's first down-insulated flight jacket, called the B-9 Parka.

At the end of the war, in 1945, many of the servicemen who'd worn the B-9 wrote to Eddie, having seen his name on the label of the B-9's they were issued. They wanted to know where they could get more of the down clothing that had saved their lives. In response, Eddie published his first catalog in 1945, with the World War II airmen as the core of his first mailing list.

#liveyouradventure #innovation #throwbackthursday #eddiebauer #downjacket #vintage #history #outerwhere

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