ムーミンのインスタグラム(moominofficial) - 7月20日 02時29分

#Repost @jef180 with @repostapp.
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Two @ムーミン campaigns are mentioned as the main events at @stockmannofficial in 1956. The department store had signed an exclusive distribution deal with #ToveJansson the year before and the characters were prominently displayed throughout the year.
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#Moomin wallpaper, drapes, printed fabric, ceramic figurines and dolls are mentioned as some of the items available. The products were also featured in stores abroad. She was quite the pioneer in licensing.

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